From the website:
Created for a campaign put on by Central Market during valentine day weekend, the interactive Chocoscope lived on the ‘In Stores Now’ page of the site, and provided a scrumptious engagement for loyal fans and new customers.
I designed icons for nine chocolate horoscope types, and created a set of sliders to help users determine what sign they were. Users could share their particular sign through Facebook, and browse all nine types. In addition, they were also given product suggestions based on their type, and a coupon for free choice to satisfy their craving.
What a cool concept… putting chocolate and horoscopes together. Visually looks great too! Makes me want to do a food related project even more now.